What is Search Engine Optimization (SEO)?
Today, whenever someone faces a problem, they turn to their computers, tablets or smartphones to solve their problems; most of them turn to Google for a solution.
Search Engine Optimization (also known as SEO or SEM, search engine marketing) is a form of internet marketing that places your website at the top of search engine results (e.g. Google, Yahoo, and Bing) for free visits from your potential customers.
Every day you have potential customers that are searching for your products/services online. When Google shows relevant results on the keywords searched by the customer, there are thousands, if not tens of thousands of websites that offer a solution to the problem. Most people don’t go past the first page of Google. In order to be “chosen”, it is essential to perform SEO techniques so you can appear preferably in the TOP 3 Positions for that specific “Singapore” keyword when prospects look for goods or services you offer.
Sounds good… but how does SEO in Singapore work?
To get awesome results and to rank higher for your search engine results page (SERP), most SEOs would tell you building more backlinks or writing more content is the way its done, and they are not wrong. But a GREAT SEO Singapore agency would tell you that it’s not just about quantity, it’s also about QUALITY.
Gone are the days where spamming forums with comments and stuff sites with keywords would get you ranked on Google. Nowadays Google is smart enough to tell when unnatural link-building or content is being used. An inadequate SEO would undoubtedly get your site hit with a Google Penalty and totally removed from the SERPs. In order to make SEO great again, we provide you with the following solutions:
Our Expert SEO Solutions
On - Site Optimization
Our SEO team will create a thorough, step by
step and easily actionable on-page analysis of
your whole site.
We then implement these optimisation changes (as per your approval), to significantly boost Google’s ability to crawl your site and also to focus all of the authority and boosts from the backlinks to certain pages.
Keyword & Competitor Research
During the first month of your campaign,
we spend lots of time on keyword & competitor research,
which helps us map out a more detailed 3-4 month campaign strategy.
By looking at the volumes & qualities of link
profiles of your competition, as well as certain
parts of their content layout, we reverse-
engineer and find various opportunities to out-
Quality & Relevant Link Building
A Backlink is when another website on the internet puts a
link to your website on theirs. Google looks at backlinks as
referrals. The higher the quality of your backlinks, and the
more backlinks you have, the more likely you are to
improve in rankings.
We have a cocktail approach with link building
where different types of links we build for you
have their own individual benefits, giving your
site a healthy balance.
Relevant & Optimised Content
Adding more relevant content (to the keywords you are
trying to rank for) and optimising it to appeal more to
Google’s search ranking algorithm is a crucial step to
improving your rankings.
We will optimise the content to be more appealing to both
Site Visitors, and Google, to improve your search rankings
and conversions concurrently.
I’ve tried SEO before and it didn’t work… I’m pretty sure that SEO is dead?
You might have had a bad experience with other SEO companies… we hear that A LOT. Whether it’s an attempt at cracking your brains open and trying to do SEO yourself, or a sh*tty agency you worked with a couple of years ago, we’ve heard all (if not, most) of all the horror stories surrounding SEO.
SEO is definitely alive and well, but its way more difficult than it used to be. Without the right technical knowledge and application, you would be doing more harm than good with any misguided attempts at ranking on Google.
If you’re one of the unfortunate few who has gone through a bad experience before with another Singapore seo company, let us know what happened* and we’ll provide a nice little bonus for you before you make your decision!
*proof of payment for SEO, to a company is required
Discuss your SEO needs with one of our strategists
Frequently Asked Questions
SEO is a form of inbound marketing which basically means you are focusing on pulling your audiences in (who are already somewhat interested in your service or product), compared to outbound marketing, where you focus on pushing content to a “cold” audience.
Needless to say, inbound marketing definitely has better conversion rates as there is less resistance compared to selling to someone who wasn’t even interested in the first place.
Most people try to look for a single solution to what they think is a complicated problem, when it is actually a number of different simple problems bunched together. Likewise, while you KNOW that you need marketing, there are multiple solutions to each problem that you need to solve. SEO is but one solution to one problem – recurring, organic inbound leads, which no other platform or traffic source can provide as well as Google does.
Only when you have all the missing pieces of the puzzle, will you have a complete picture!
Every project has a different set of conditions. We start improving your rankings immediately from Month 1 just from optimising your existing site. However on average, campaigns take between 3-6 months to show tangible results (leaps in amount of site visitors and enquiries).
As much as we would like to give you a definite answer on this, it depends on a large variety of factors which include the age of your domain, the amount of changes we need to make on your site / problems we have to fix, and the intensity of SEO efforts being taken by your competition.
Ranking on Google is an ongoing marathon; your competitors have already began the race (a few months ago, even) and are continuing to “run” ahead. In order to catch up and eventually overtake them, the most important thing is to start ASAP. Depending on their “pace”, we will adjust our campaign accordingly (while keeping it as natural as possible to keep the big G happy).
If you are looking to get quick results in a short time frame, other better alternatives include Facebook Advertising and Google Adwords. We typically recommend clients to use multiple solutions to resolve different issues in their business.
SEO is but one solution for one problem, and as a full stack Singapore digital marketing company, we offer an all rounded solution for all your marketing needs.
Estimating the cost of SEO projects is often difficult in itself. There are a lot of variables, but, in most cases, by using some tools we can get a handle on what the competition looks like and what a ballpark approach to moving forward will look like. Of course, even when attained, work must be done to maintain your highly desirable organic placement, and whilst this is typically less than the cost to aggressively move forward, we will have to factor this into your marketing budgets.
To give you a rough idea of what we typically charge, you can refer to the table below. Do take note however, it is just an estimate, and depending on your specific requirements we will adjust the budget accordingly after our initial audit.
Ready for a serious boost in traffic and rankings?
There are limited slots available for new clients. Due to our high expectations for results, we only work with websites or companies where astronomical growth is achievable. Please only apply if your business is prepared for exponential growth.
If you feel we are a good match, contact us with as much information about your website as possible and we’ll get back to you quickly with an assessment of your website and whether our Singapore SEO agency will be able to take your campaign on.