SEO can be a tricky thing for any new business, especially for start-ups. As a start-up, you need to make a mark in the market as fast as you can, and build traction before you run out of capital.
Through this article, we will provide you with a quick guide on SEO to get fast results that actually do make an impact.
Search engines care about providing searchers the relevant content they need. And with regards to SEO, high rankings are awarded to pages that provide a series of different features:
- Quality Content: Relevant, relatable and useful content that provides searchers with the answers they need
- Engagement: Interaction through quality content retains your users on the site
- Optimization: Making your page user-friendly regardless of the device they are using to assess your content
- Accessibility: Search engines need to be able to even look for your page, before they can rank it
- Great User Experience: Your website should be an extension of the searcher’s experience
#1 – Keywords
Take note of the keywords you are using as Google’s algorithm uses keywords to match relevant content to a searcher’s queries. More than that, Google can also match the relevance of your topics to the contextual meaning behind user’s searchers.
Beyond that, be aware of the keywords your competitor’s are using and are ranked for. A good tool to use for this would be Ahrefs Site Explorer. This tool is able to take a look at your inputted URL and do a quick search on all the keywords that bring your competitor’s the most organic traffic. Study their keywords and you will be able to come up with a lot more potential keywords for your own content.
#2 – Links
Content that acquire many links from trusted sources are usually more engaging, highly relevant and that means an increased quality. There are two types of links – outbound and inbound. To avoid confusion, both types are equally important in improving your site’s SEO as both are important indicators to Google that your site produces engaging and unique content to searchers.
#3 – Engagement Levels
By looking at bounce rates, average time spent by your audience on your page, the number of pages they visit per session, all these are good factors to determine how well your page is at engaging the audience. Google identifies all the mentioned factors to evaluate how well your page does with regards to SEO.
In the occasion that a searcher clicks through to your site, and then quickly returns to the results page on Google, this indicates that the content on your site did not provide the searcher the information he/she was looking for.
How Can I Build an SEO-Friendly Startup Website?
To build an SEO-friendly website for a startup, you will need to pay attention to 5 key areas:
Web hosting is a service that allows organisations to post their website or web page on the Internet. Websites are hosted or stored on special computers called servers. When users are looking for your page, all they needs to do is input your website address or domain to their browser. Thus, it is important to choose the right hosting package.
There are a couple of different types of hosting that we will go over below.
Shared hosting: This is when you share a server with other people. This can be ok for small businesses on a tight budget. The downside is that they can cause slow load times sometimes if someone else is hogging resources on the server.
VPS (Virtual Private Servers): A VPS is when you rent space on a server that is dedicated to you. This means you get a certain amount of resources dedicated to you. A VPS will be much faster than shared hosting and is the best bet for a startup.
Dedicated: Dedicated servers are a good option if the startup is really big. Just like the name suggests, a dedicated server is dedicated to whoever rents it. The only downside is that these require some technical knowledge to run and they can be expensive.
It is important to choose the right package as it controls the number of visitors that can visit your site, as well as the amount of data they can access and receive.
Depending on the platform you are using for your site, coding is important as you need to create your own pages and layout. Coding affects all components of your page from the way the search engines accesses your site, to the loading speed to the mobile experience users get when they load your page.
3. On-page Optimization
Things you need to take note of:
- Page URL — Expressive, legible and include your keywords where it is most appropriate
- Page Title — Similarly, make it descriptive, readable and appropriate
- Headings — Ensure that your words are broken up logically and include the correct tags (h1, h2, h3)
- Content — Take note to keep it unique, relevant and precise
- Keywords — Have a variety of keywords that still mean the same thing to avoid deviation from your key topic
- Images — Encourage engagement and retention by making your page visually appealing
- Internal Links — Include links to any other relevant pages of your site, so users can crawl through your entire website and be exposed to other relevant content
- Mobile Optimization — Pages optimized for mobile may fare better when it comes to search engines on mobile.
Startup SEO Conclusion
Hard work gets best results, and it is no different even with SEO optimization for a new start up website. If you desire high organic traffic, you need to work for it Give your best efforts, and go after any and every chance your competitors have forgone, being consistent and being in the good books of Google. As long as you stick to the quick guide above, your site should be getting more organic traffic in no time to come. Also don’t forget, you can always hire an SEO expert in Singapore to help rank your site. That way you can focus on more important tasks that will grow your business.