Nowadays, users do not accept stagnant boring ads anymore. It’s all about creativity, interactivity, relevance, that captures the audience’s attention. And over 500 million people watch videos on Facebook every day.
To target this growing demand, Facebook Carousel Ads were introduced.
What are Facebook Carousel Ads?
These ads come in an interactive format which allows the advertiser to display up to 10 images or videos within a single ad. The best part about Carousels are that they allow advertisers to showcase many different products in just one single ad platform; totally a favorite among e-commerce businesses.
- Here are some details on Carousel Ads that you may need to pay attention to should you want to start utilizing this interactive ad platform:
- Image / Thumbnail Size: 1,080 x 1,080 pixels
- Image / Video aspect ratio: 1:1 (square)
- Text: 125 characters
- Headline: 40 characters
- Link description: 20 characters
- Number of cards: 2-10
- Image file size: 30MB max
- Video file size: 4GB max
- Video length: Up to 240 minutes
Facebook Carousel Ads are highly effective in helping you gain reach, create brand awareness, raise site traffic, generate leads, increase conversions and add to catalog sales.
As long as you stick to the specifications above to avoid any delivery issues, you are ready to start creating your very first Facebook Carousel Ad.
What are the Different Uses of Facebook Carousel Ads?
For Brand Awareness
Carousels are highly useful in telling a story to your audience especially since you are able to squeeze 2-10 images at one shot with a story line to boot. This ad platform provides you with the ability to connect many messages together to provide one big picture, allowing your audience complete message internalization in just one ad.
Your ultimate goal is to always drive audience to your site. And a carousel ad can help you achieve that. But to be effective with this, you need to be familiar with the consumer journey you would like your audience to take. You have 2-10 images to utilize so have a think about how you would like to bring them on this journey, as well as the visual tools that would best aid your ad strategy.
For Lead Generation
Lead ads are the most sought after of paid social lead generation because they cost little, are productive and provide you with additional value.
By using different images that can cater to segmented audiences, you are able to capture the data of your potential audience and utilize this information to your brand’s advantage.
Lastly, ads are all about conversions. Optimize your Carousel ads to showcase your range of products and push for conversions with a single click to sales on your own product site.
How to make a Facebook Carousel Ad?
Step 1: Make a Plan
Think of your strategy; what are you intending to sell, who is your target audience, what is the call to action you wish your audience to take away from your ad? These are some important questions you should ask yourself before you start working on your ad.
To help you prepare for this step, you should take note of the following:
- Lists of customers and their interests to help you better target them as audience
- Trackable links to your own site
- High quality content in the form of photos or videos as visual aids
Step 2: Choose the right Campaign Objective
Objectives can be separated into different stages: awareness, consideration, and lastly, and most importantly, conversion.
But for you to accurately achieve our objective, it is crucial that you pick your ideal audience in relation to the goal of your campaign. If you are looking for new customers, choose an audience group that is most suitable for your product and similar to your existing customers. If you are looking to up-sell current customers, look at their interests and re-target them.
Step 3: Choose your Ad Format and Assemble it
After choosing a Carousel ad format, start assembling it together by deciding on the texts you use, the visuals you find most suited to your ad objective and make sure the elements you use will grab your target audience’s attention.
It is also vital that you pick a call to action that will reflect the goal of your campaign and encourage your audience to click through it.
Step 4: It’s Time to Launch your Ad!
It’s time to hit the button and launch the ad! Facebook system will guide you through this process and at the same time, alert you of any system errors or discrepancies. If none exists, your ad will be uploaded and targeted to your specified audience.
Needless to say, Facebook Carousel Ads are an up and coming ad platform that does deliver. The benefits of adopting it are aplenty, but despite that, it is crucial for advertisers to be highly aware of the features this ad platform provides. Even with effective features, this platform may not be as useful as it proves itself to be, when the right elements are not put in place; i.e. content, visuals, descriptions, etc.