Let’s face it, if Google does not index your page then its pretty much invisible. Your page won’t show up for any search queries AKA you’ll be getting 0 organic traffic. The only way people will be able to find your content is through a direct link which just happens to be directly related to your marketing skills.
We’ve got your back to ensure this never happens to any of your webpages.
Before we get into the methods its important to understand how and why Google index pages in the first place.
Google uses a web spider called GoogleBot. GoogleBots main job is to craw the web (hence the name spider) and discover new pages, once the pages are found, if they meet Googles guidelines the pages will then be added to their index.
The crawling aspect is extremely important as if GoogleBot can not crawl your webpage then it will not be indexed. Ensuring your site has clear silo structure accompanied with a sitemap can drastically improve your crawling and indexation rate.
Simply carry out a search for:
If your page does not appear then it is not in Googles index.
Now that you know your webpage isn’t indexed its time to fix that and get it included in the index.
Here’s 5 methods you can utilise to get your page indexed fast:
1 – Include the page in your sitemap
2 – Add an Internal link to the new page
3 – Build links to the webpage
4 – Make sure the page is valuable and unique
5 – Remove any rogue canonical tags
A sitemap is essentially a contents page for your website, it allows you to provide Google with a list of all the URLs on your website. GoogleBot is smart enough to find pages on your site regardless of whether they’re in your sitemap, however, adding them in is good practice and makes the job a lot more easier for Google.. resulting in quicker indexing times.
You can easily create a sitemap using popular free SEO plugins such as YoastSEO and All In One SEO.
Once you’ve created the sitemap you should head over to Googles search console and submit it for indexing.
GoogleBot follows internal links on a website when crawling a site. Adding Internal links to your content is a great way to let Google know about new pages on your site.
However, instead of adding an internal link on any random page its much more effective to include an internal link on a power pages such as your homepage.
Your homepage is most likely one of the pages on your site which gets crawled the most. It is also likely that your homepage is the page which has the most links pointing to it. For that reason, adding an internal link to your new page from your homepage will ensure the page gets indexed at lighting speed.
Anchor text wise, we recommend to go with the article title. Do not focus on building these internal links with the sole aim of trying to rank this page. This link is temporary and should be removed once the page is indexed.
Remember, you can check if the page is indexed by using the search operator explained above.
Link building is one of the most (if not) the biggest off-page signals you can give to Google in regards to what your content is about. You can however utilise link building to make google aware of new content on your site.
Some may argue that its unnatural to build links to a page that is not indexed, however, these are usually the same people who do not test a thing in this industry.
If you think about it, its super natural for a new article to receive backlinks before its indexed. With the introduction of email marketing and social media, we can let our audiences know about our new content within seconds of it going live. Typically resulting in backlinks before the page is indexed.
Receiving backlinks from big authority sites will help get your page indexed faster. Why? These big sites often churn out a lot more content and as a result are crawled more often by Google.
We would advise to go with Branded anchors as getting too aggressive could potentially frame it as you trying to “game Google”.
One thing to bear in mind is that Google only wants to index content that is unique (not duplicated) and content that actually has value to the users.
Do you blame them?
This is more of a common sense method however you’ll be surprised at the amount of people that overlook this.
Before you click “publish” make sure you page is unique and offers value to readers as if it doesn’t you’ll have a hard time getting it indexed.
There’s a few things you can do to ensure you content goes the extra mile and adds value such as:
Canonical tags essentially tell Google which is the preferred version of a webpage.
In terms of raw code, it looks like the below:
Typically, most websites will have no canonical tag or what’s referred to as a self referencing canonical tag. This tells Google that the page itself is preferred and is most likely the only version aka index this page.
However sometimes rogue canonical tags can slip through and confuse Google which page to index as its unsure which is the preferred version.
To minimise this from happening google have a URL inspection tool available for webmasters to use.
The tool allows you to inspect URLs (hence the name) on your site and spot potential errors. If Google discovers any canonical tags it will return a message saying “Alternate page with canonical tag”.
However, like mentioned above, canonical tags aren’t always necessarily a bad thing and in fact most pages will them for a reason. You simply need to make sure the tag is there for a reason and not a rogue one!
There are two main reasons why Google does not index a webpage
1 – They view you page is low quality with little value to users
2 – There are technical issues preventing Google from crawling and indexing the page
Running through the checklist above should ensure you are not prone to any of the above.
Written By Joshua George @ ClickSlice.